CHECKING OUT INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Checking out individuals's media consumption practices

Checking out individuals's media consumption practices

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What are some of the methods smartphones have changed the way we consume media? - read on to learn more.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form media content, the method by which people are getting their updates is also shifting. People are progressively turning towards internet news sources, rather than watching TV, to learn about present worldly affairs. Nevertheless, concurrently, due to a continuous flow of knowledge, individuals are becoming overwhelmed by huge volumes of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is clearer and much easier to follow. These days it is common to here find news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this approach has been very important for supplying people with dependable and verified news sources, in a style they can easily identify with.

In the existing digital age, mobile phones have come to be one of the most prevalent instruments that people are using to view videos and gain access to media. Nowadays, many social media platforms are offering limitless feeds of brief, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms enable users to see a collection of personalised material and react immediately, making these videos much more appealing and addicting than traditional content. Short form videos are also being used more often for news and educational functions, not just for entertainment. Subsequently, this trend is changing the way people are actively looking for and expecting to get info, in a much faster, much shorter and more accessible format.

Recently, with the rise of digital media, the way in which people consume content has evolved significantly. For several years, traditional tv was the main source of home entertainment for most people. However, from the development of streaming platforms, many viewers are averting from scheduled tv, especially among younger individuals. Rather, worldwide media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the transformation in audience intake habits. These options are popular for permitting individuals to enjoy the shows and films they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the industry.

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